Always chase your profits!

In business people seem to chase everything except their profits. They concentrate to much on what is happening at the current moment and not on how to reach their profit goal. Yesterday I was talking to another web-developer, he was telling me how he is working on this mad project. It is going to have all these whiz bang features, and I’m like, “That’s fantastic! How much do you expect to earn from it?”, he’s like “Yeah, don’t really know, but… It should be heaps.” I thought about what he said later, and instead of putting a downer on his emotional state, I kept my mouth shut.

It’s fair enough if you goal is open source and you want no profit from it, but if you’re going to build a project that you expect will be a return on investment, I suggest you forecast your profit earnings. If you don’t know what you profit target is, how are you going to know if you’re successful or not?

“Hey Rhys, if I am earning a million a month! I think I would know if I am successful or not!”. Yeah that is true, but… how often do you hear that as soon as someone puts their work out there, they’re earning a million a month straight from day dot! You never hear it and it never happens. It takes time, It takes steps, and each step is a goal. First off might be to break even or come close to break even. Then the next step might be to break even and earn 5% over your break even mark. What ever it is, chase it! Don’t expect to do a rain dance, and then money to fall out of the sky. It doesn’t happen. If it did… arrr (Drulling)

The web-developer I was talking to is most probably going to read this, so hug hug… ahhh, lot’s of love, ahh… yeah. Mate no hard feelings, I want you to be successful, so chase it!!!! Chase it with certainty, with passion and never ever give up. If you do that, nothing can stand in you way! Then I can say, “I knew that bloke when he started out, look at him now!”.

August 1, 2008
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